Privacy Policy

Last updated 15 October 2026

Rishte is a matchmaking service operated by Trisoftic (Private) Limited ("Trisoftic", "we", "us"), a private limited company incorporated in Pakistan (CUIN 0297050), at 101 Rose Commercial Basement, ParkView City, Lahore, Pakistan. This policy explains what personal information we collect, why we collect it, who we share it with, how long we keep it, and the choices and rights you have. It covers the Rishte website (erishty.com) and the Rishte apps.

Matchmaking involves sensitive information about you and your family. We designed Rishte so that you control what other members see, and so that privacy and safety features are never paid extras.

1. Who is responsible for your information

Trisoftic (Private) Limited is the controller of your personal information. Contact us about privacy at support@erishty.com, or write to us at 101 Rose Commercial Basement, ParkView City, Lahore, Pakistan.

2. Information we collect

Information you give us

  • Account details: your mobile phone number, used to sign in with a one-time code, and optionally an email address for receipts and account messages.
  • Profile details: who the profile is for; name, gender, date of birth and marital status, and children if any; height; where you live; education and work, and optionally employer and income range; family details such as family type, where your family lives, parents’ occupations, brothers and sisters; lifestyle, such as whether you would relocate, your living arrangements and smoking; languages, religion and sect, and caste (optional); and a description of yourself and the partner you are looking for.
  • Partner preferences and compatibility answers: the qualities you are looking for, how important each one is to you, and your answers to compatibility questions.
  • Photos you upload, and your choices about who may see them.
  • Identity verification (optional): a selfie and a photo of an identity document.
  • Messages and interactions: interests you send and receive, with any note; chat messages with people you have connected with; photo-access requests; and your answers to introductions proposed by a matchmaker.
  • Reports and blocks you make, and anything you tell us in a report.
  • Concierge: if you use Concierge, the information you share with your matchmaker and their notes about your search.
  • Payments: your plan, order history and receipts. Card details are entered on our payment provider’s page. We never receive or store your full card number.

Information collected automatically

  • Device and sign-in information: a device identifier and device name for each device you sign in on, sign-in times, and a sign-in cookie that keeps you signed in on the website.
  • Usage needed to run the service: when you were last active, which helps us suggest active members; which profiles you viewed, which Premium members can see as “profile visitors”; matches you skipped; and daily limits used.
  • Notification tokens: if you allow notifications, a push token for your phone or browser.
  • Technical logs: IP address, browser or app version, and error information in our server logs, used to keep the service secure and working.
  • Website analytics, only with your consent: if you click “Allow” on our analytics banner, Google Analytics collects the pages you visit on our website and general device and location information. We send no member names, profile details, messages or member identifiers to Google Analytics, and identifiers in page addresses are removed. Google signals and ad personalisation are switched off.

Information from others

  • Family members: a relative may create a profile for you and enter information about you. The profile cannot go live until you confirm it with your own phone number.
  • Other members may mention you in a report.

Sensitive information

Some information you may give us is sensitive: religion and sect, caste, marital history, photos of your face, and identity documents. You choose whether to provide most of it. Religion and caste can be left out, and caste is visible only to you unless you change it. We process sensitive information with your consent, which you give by providing it, and you can withdraw it by removing the information from your profile. We use it only to provide the matchmaking you ask for, to verify identity when you ask us to, and to keep the service safe.

3. How we use your information

  • Run your account and profile: sign you in, show your profile to other members according to your privacy settings, and let family members you authorise help manage it.
  • Suggest matches: compare your profile, preferences and compatibility answers with other members to suggest people who fit, and explain each suggestion. Matching is two-way: we only suggest people whose requirements you meet, and only show you to people whose requirements fit you. Suggestions are made automatically; a person is involved only if you use Concierge.
  • Let you connect: deliver interests, messages, photo-access requests and notifications.
  • Keep Rishte safe: verify phone numbers and, if you ask, your identity; review photos before others see them; detect spam and abuse, limit how many interests can be sent, and investigate reports; and take action against accounts that break our Terms.
  • Provide paid plans and Concierge: process payments, apply plan features, send receipts and manage renewals.
  • Communicate with you: send sign-in codes, receipts, service messages and, if you allow them, push notifications.
  • Improve Rishte: understand how the service is used, using analytics only with your consent and aggregated statistics, and fix problems.
  • Meet legal obligations and respond to lawful requests.

We do not sell your personal information, and we do not use it for third-party advertising.

4. What other members can see

  • Your settings decide. You choose, section by section, who can see your photos, caste, family details, career, income and lifestyle: eligible matches, people you have exchanged interest with, people you are connected with, or only you. Your phone number and email address are never shown on your profile.
  • Always visible to an eligible match: your name as you choose to display it, age, city, marital status and your introduction.
  • Discreet mode keeps your profile active but hidden from browsing, and you can pause your profile at any time.
  • Family managers: a family member who manages your profile can see and edit the profile and see your matches. They cannot read your private messages.
  • Our staff: moderators, verification staff and matchmakers can see member information when their role requires it. Every time staff open a member’s information, it is recorded in an audit log.

5. Who we share information with

We share personal information only with service providers that help us run Rishte, under contracts that limit how they may use it, and where the law requires.

ProviderWhat they do for usInformation involved
Amazon Web Services (AWS)Hosting of our servers, database and photo storage, in Mumbai, IndiaAll information stored by Rishte
Meta (WhatsApp Business)Delivering sign-in codes by WhatsAppPhone number, sign-in code
Google (Gmail)Sending emails such as sign-in codes and receiptsEmail address, email content
Google Firebase Cloud MessagingDelivering push notifications to your phone or browserPush token, notification text (which never names other members)
Google AnalyticsWebsite statistics, only with your consentPages visited, device and approximate location
SafepayCard paymentsOrder details, and the name and email you enter on the payment page

We may also disclose information if the law requires it, to protect the safety of members or the public, to investigate fraud or abuse, or as part of a business transfer, in which case this policy continues to apply.

6. International transfers

Our servers are in India. Some of our providers process information in other countries, including the United States. Where the law requires, we rely on appropriate safeguards for these transfers, such as standard contractual clauses.

7. How long we keep information

InformationHow long
Identity verification imagesDeleted automatically within 30 days
In-app notificationsDeleted after 90 days
Sign-in codesExpire after 5 minutes. The record of the request, which includes your phone number in encrypted form, is deleted after 2 days
Profile, photos, preferences, interests, messages and notificationsWhile your account is active. When you delete your account, erased 30 days later, except as below
Payment records and receipts6 years after the payment, as tax and accounting law requires
Reports, moderation decisions and staff audit logs2 years, to keep the service safe and to show what action was taken
Server logsUp to 90 days

8. Your choices and rights

You can:

  • choose what is visible, section by section, in your privacy settings;
  • edit your profile and preferences at any time;
  • pause your profile or use discreet mode;
  • control notifications by type, and turn browser notifications on or off;
  • accept or decline analytics on our website;
  • block or report any member;
  • delete your account from My profile. Your profile disappears at once, and your data is erased after 30 days, except as described in section 7.

Depending on where you live, you may also have the right to access a copy of your information, correct it, have it deleted, restrict or object to its use, move it to another service, and withdraw your consent at any time.

To use these rights, email support@erishty.com. We will respond within 30 days. If you are in the UK or EU, you can also complain to your data protection authority, for example the UK Information Commissioner’s Office.

9. Security

  • Encryption in transit (HTTPS).
  • Encryption of phone numbers and verification images at rest.
  • Sign-in by one-time code instead of passwords.
  • Two-step sign-in for all staff.
  • Role-based staff access with audit logging.
  • Limits on requests that could be abused.

No system is perfectly secure. Please keep your phone and email secure, and tell us if you suspect misuse of your account.

10. Age

Rishte is only for adults aged 18 or over who are seeking marriage. We do not knowingly collect information from anyone under 18. If you believe a minor is using Rishte, please report the profile.

11. Changes to this policy

We will post any changes on this page and update the date above. If a change is significant, we will tell you in the app or by email before it takes effect.

12. Contact

Trisoftic (Private) Limited, 101 Rose Commercial Basement, ParkView City, Lahore, Pakistan. CUIN 0297050. Email support@erishty.com.